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Designation Programs

​Click on the tabs below to learn more about insurance designations! 

Note:  MIAA partners with the MASS Association to bring you CIC, CISR, Hold Series & Rubles.  You DO register on the MASS website and you DO receive MEMBER pricing. 

Accredited Customer Service Representative Designation
With more than 15,000 designees, ACSR is the nation's largest and most prestigious program of its kind.  Earning the ACSR designation takes hard work and commitment, and the results are immediate.  ACSRs have more product knowledge, better selling and account rounding skills and are highly prepared to provide clients with outstanding service.  ACSR designations can be earned in Personal Lines, Commercial Lines or Life and Health. 

You may take the courses in any order. Each course is followed by a one-hour exam.  Anyone may attend the courses and receive the CEC's without taking the exam. However, if you wish to obtain the designation, you must pass each of the 5 exams for Personal Lines, 6 exams for Commercial Lines or the 4 exams for the Life/Health Designation. In addition you must complete the Institutes FREE online Ethics course.  

ACSR courses are available as self study only.  Click the 
printable order form for self study or purchase online below:
Click here to purchase online ACSR 1 Self Study
Click here to purchase online ACSR 2 Self Study
Click here to purchase online ACSR 3 Self Study
Click here to purchase online ACSR 4 Self Study
Click here to purchase online ACSR 5 Self Study
Click here to purchase online ACSR 6 Self Study
Click here to purchase online ACSR 7 Self Study
Click here to purchase online ACSR 8 Self Study
Click here to purchase online ACSR 9 Self Study

If needed, a retake exam can be purchased for $30.00.  Please contact Shannon at if you have any additional questions.       

Certified Insurance Counselor (CIC)

CIC classes are offered in conjunction with Massachusetts Association of Insurance Agents.  Registration and calendar dates will be scheduled through MAIA's office.

The Certified Insurance Counselors (CIC) Program has been the insurance industry's premier, proven source for practical, real-world education since 1969. 

The CIC Program is designed to meet the practicing insurance professionals need for technical knowledge in all areas of the insurance industry. Each institute consists of two and one-half days of intensive instruction followed by a rigorous optional examination.  


  • Current, practical course content, applicable to your everyday work
  • The coveted Certified Insurance Counselor (CIC) designation signifies a higher professional level of experience and competence
  • Curriculum tailored to your particular region
  • National recognition within the industry for the program and designation, for your knowledge, and professionalism
  • The program meets most states' annual CE requirements
  • Ample choices - more than 300 institutes held nationally each year
  • The fee includes a comprehensive notebook for future reference
  • You can substitute any CRM course for any one CIC institute to earn the CIC designation

Getting Started:

Designation Requirements:

To obtain your CIC designation, you must complete and pass any five examinations within 5 years of passing your first CIC exam.  You may take any institute in any sequence that you wish.

Update Requirements (GRADUATE)

Once you attain the CIC designation and experience the recognition, prestige, and career fulfillment that come with it, you must attend at least one of the following programs annually:

Course Requirements:

Must complete any 5.
  • Commercial Casualty
  • Commercial Property
  • Commercial Multi-Line

  • Agency Management
  • Life and Health
  • Personal Lines
  • Insurance Company Operations


CISR - Certified Insurance Service Representatitve

We are pleased to announce that the Certified Insurance Service Representative(CISR) program has been restructured to give you a choice and additional learning opportunities in the commercial lines and personal lines subject areas as well as new course offerings in life & health and risk management. The CISR designation program will now include 9 course offerings. You will need to pass 5 of the 9 courses to earn the CISR designation!


For more information, click here!


cisr_elite.jpgIf you hold the CISR designation and pass the other four CISR course exams, you will earn the CISR Elite designation!  These additional passes must be achieved in a three year time frame. 

Obtaining the status of being a CISR Elite is evidence of commitment to the agency, the client, and the participant’s personal growth.  Earning CISR Elite designation...

  • represents increased specialized knowledge
  • increases earning power
  • enhances professional status and creates more value for your agency or company

For example, the CISR Elite designation would read as: Heather Kramer, CISR Elite 

Click here for more information on the CISR Elite!



William T. Hold Seminars

The William T. Hold Seminars were developed by the Society of CISR. The goal of this program is to give those individuals with their CISR designations an opportunity for further education in property and casualty lines. Effective immediately, these advanced seminars are open to the insurance community.

These seminars also meet the Society's annual requirement for maintaining the CISR designation.



William T. Hold Seminars: Life Cycle of a Contractor - Starts a Business

This course is geared towards students who have a good level of understanding of commercial lines policies and want to dig deeper into the insurance needs of a commercial lines contractor.

This course can be taken by anyone however it also is it also part of a National Designation program called the Certified Insurance Service Representative (CISR) program and will update that designation if you already have it. If you are interested in seeing the courses involved and earning the designation, that information can be found HERE.


  • Carl Carpenter works for a construction company:
    • Part 1: Driving to work MAP/PAP, paid to drive coworkers, paid to bring supplies to jobsite... policy change?

    • Part 2: Buys more tools/equipment, boss pays for right to use - HO-4 coverage?

  • Carl Carpenter decides to start own business and needs CGL.. what is it? what does it do?
    • Part 3: Hired by Turner Construction and needs to prove additional insured status, WC coverage, requires certificates showing primary and non-contributory

    • Part 4: Hires an employee - independent contractor or employee? Crossing state lines...State law and election of coverage... benefits?

    • Part 5: Decides to become LLC - has issues with WC coverage, name change for CGL? .. BAP in personal name - what about LLC?

    • Part 6: Now married and gives wife company car - what is missing? ...commercial umbrella, mobile equipment issues with new CGL


William T. Hold Seminars: Life & Times Mike Millennia - PL Account Development

This course is geared towards students who have a good level of understanding of personal lines policies and want to dig deeper by examining a personal lines account development scenario.

This course can be taken by anyone however it also is it also part of a National Designation program called the Certified Insurance Service Representative (CISR) program and will update that designation if you already have it. If you are interested in seeing the courses involved and earning the designation, that information can be found HERE.


  • Part 1 - Teenage Years:
    • Licensing laws: state laws and parental responsibility, laws v policy coverage
    • Proper rating / vehicle in parents names
    • Mike gets own policy
    • Mike goes to college
    • cell phone use - potential problems for parents and Mike

  • Part 2 - Energetic Early Twenties:
    • BMW grad present
    • Grad School is next
    • Apartment Rental
    • Girlfriend drives car / Mike buys motorcycle
    • Engagement Ring - who insures?
    • Buy a condo and live together -what is covered and by whom?

  • Part 3 - Thriving Thirties:
    • Marriage - insuring the celebration
    • Purchases a home
    • Business in the home
    • Children arrive ... hires a nanny

  • Part 4 - Fabulous Forties and Philanthropic Fifties:
    • Vacations - rents jetskis, cars
    • Volunteer activities

  • Part 5 - Satisfying and Serene Sixties:
    • Snow bird ... second home
    • Trusts and the Auto & HO policy


Accredited Advisor in Insurance
The Accredited Adviser in Insurance (AAI) designation program was formed jointly by the Independent Insurance Agents and Brokers of America and the Insurance Institute of America to teach students property and casualty principles, the risk management process, life insurance basics, agency operations, legal and ethical considerations affecting the insurance business and much more.


  • New and experienced producers
  • Experienced CSRs
  • Account Executives
  • Supervisors or Producers
  • Insurance Company Field Representatives
  • Agency Managers & Principals
  • Anyone interested in becoming an insurance producer

Anyone working towards the AAI designation can take the segment exam following each class. Each attendee has the option of attending for continuing education only or working towards the designation with a segment exam that follows the course.

Required Courses:
AAI 81-Foundations of Insurance Production
AAI 82-Multiple-Lines Insurance Production
AAI 83-Agency Operations and Sales Management

Course waiver information: If you hold the IIA Certificate in General Insurance (INS), have completed CPCU 2, 3, and 4, or hold the CIC designation, the AAI 81 exam requirement is waived.

AAI 81A -   This course covers the principles of insurance. In this six-hour segment you will get an overview of the insurance business including principles, nature and organization as well as legal issues, risk management and insurance sales and account development.

AAI 81B - This 6-hour segment covers all aspects of the personal lines insurance products that the typical person or family purchases. Subjects include homeowners, dwelling, flood, personal auto, miscellaneous vehicles, inland marine, aviation, and personal umbrella. Additionally personal financial products, social security, and various life insurance products will be examined.

AAI 81C - This 6-hour segment is dedicated to commercial property insurance. Topics include building and personal property coverage forms, business income coverage forms, causes of loss forms and several commonly used inland marine policies.

AAI 82A - This 6-hour segment focuses on liability insurance. The subjects to be discussed are occurrence and claims-made liability policies and their popular endorsements, commercial auto, garage and truckers policies.

AAI 82B - This 6-hour segment takes a close look at a multitude of commercial property and casualty coverages. You’ll get a close look at Commercial Crime, Businessowners and Farm Insurance, Workers Compensation and various other miscellaneous commercial coverages including business life insurance.

AAI 82C - This 6-hour segment gives the student a broad overview of those commercial lines products that are not as commonly used as commercial general liability and commercial property policies. Topics include specialized property coverages, commercial umbrella, ocean marine, and commercial aviation coverages. Additionally, the various types of surety bonds will be examined for proper use and coverages provided.

AAI 83A - This course is a 6-hour look into the principles of agency management. You’ll learn about the formation and environment of an agency, organizational management, sales management and personal production plans including time management and negotiating skills.

AAI 83B - You’ll get an inside look at the insurance production environment in this informative     6-hour class. You’ll get a closer look at the relationship between producer and insurer, ways of developing the public image of your agency, and how to handle agency growth and customer communications. You’ll also discover the world of market segmentation and target marketing.

AAI 83C- This 6-hour class is the final frontier in the Agency Management series. We’ll take you through the ins and outs of agency management as it relates to automation, client services, financial management and the producer’s legal and ethical responsibilities.

University of Southern Maine (USM)

The certificate program in risk management and insurance (RMI) is a way for individuals already working in risk management, insurance, and financial services to develop a deeper understanding of the business in which they work without the larger and protracted experience of seeking a complete (or in some cases second) undergraduate degree.

Can courses translate into credit towards a professional designation?
The National Alliance for Insurance Education & Research has agreed to allow students who successfully complete the RMI 350 course (Managing Risk with Property & Liability Insurance) to receive automatic credit for one of the five components of their Certified Risk Managers (“CRM”) designation. Because the National Alliance has a “CRM for CIC” program already in place, credit for the RMI 350 course will at the same time satisfy one of the five parts of the Certified Insurance Counselors (“CIC”) designation.

The National Alliance does not require students to be enrolled in the RMI degree program or the RMI certificate program to benefit from this relationship. Indeed, those already holding the CRM designation can satisfy the full year’s annual update requirement by successfully completing RMI 350.

One of the three RMI courses (RMI 350) has been approved for automatic credit toward two separate professional designations offered by a national provider of risk management and insurance professional education.

Applications to the program are available online or from the School of Business office and carry a $50 application fee. Applicants to this program must mail completed hard copy application and application fee (payable to: USM School of Business) to RMI Certificate Program, University of Southern Maine, P.O. Box 9300, Portland, ME 04104-9300

Admission to this certificate program will be limited to those with either: 1) a minimum cumulative 2.33 GPA in at least 54 previous semester hours of college credit, or 2) a minimum of three years of risk management, insurance, or other financial services work experience. Applicants relying on the latter admission requirement will need to provide evidence of at least a high school diploma, or its equivalent.

The RMI certificate program is a 15-hour program consisting of three required core courses and two elective courses. There is no particular order in which either core or elective courses must be taken as long as individual course prerequisites are satisfied.

Required Core Courses (9 credit hours):
     RMI 320 Introduction to Risk Management and Insurance
     RMI 330 Health, Life, and Disability Insurance
     RMI 350 Managing Risk with Property and Liability Insurance

Elective Courses (6 credit hours) – choose any two courses:
     ACC 110 Financial Accounting Information for Decision Making
     BUS 200 Introduction to Business
     BUS 201 Personal Finance
     BUS 260 Marketing
     BUS 280 Legal Environment of Business
     BUS 340 Managing Organizational Behavior

Enrollment in specific courses is based on eligibility criteria and availability of space in the courses. Enrollment in some highly demanded courses may be restricted or prohibited in any given semester. Admission into the certificate program does not guarantee admission into any other USM program or enrollment in any specific course.

Students must complete the required 15 credit hours within four years after the application date and must earn a minimum 2.33 cumulative GPA to obtain the certificate. Students may be able to apply earned certificate course credit towards an undergraduate business degree at USM as long as they earn a minimum 2.33 GPA in the certificate program courses.

Related courses previously taken in associate or baccalaureate degree programs at regionally accredited colleges and universities in which a minimum grade of C+ was earned may be applied towards the non-RMI elective courses of the proposed certificate program. Transfer credit will not be permitted for the RMI core courses. Non-matriculated students enrolled in this certificate program are not eligible for financial aid.



Dr. Dana Kerr, Ph.D., CPCU, ARM

University of Southern Maine

P.O. Box 9300

Portland, ME  04104-9300

Phone:  207.780.4059