Insights for every agency.
Best Practices Study.
For more than 32 years, the Big “I” and Reagan Consulting have studied the most successful independent agencies nationwide, uncovering key financial and operational benchmarks that drive performance.
Whether you’re looking to compare your agency to top performers, adopt proven growth strategies or get recognized as a Best Practices Agency, this study delivers real insights you can apply to strengthen your agency’s future.
Take The Time to work on your agency.
2025 Best Practices Study
Best Practices Products
Meet the Best Practices Agencies
Become a Best Practices Agency
AN Radio: Best Practices of Goal Setting
The Reagan RedZone
Providing a Path to Producer Validation
Agency Ownership
Best Practices Resources.
Embrace your independence
Resources to Empower Your Future
Trending Articles.
Independence Doesn’t Mean You’re Alone.
The Best Practices Study doesn’t just live on a shelf, agencies are evaluated annually over a three-year cycle giving our experts the opportunity to analyze trends, understand shifts and share guidance for independent agents on what’s working best.
Put the Best Practices Data to Work for Your Agency.
The Best Practices Study has been the go-to benchmarking resource for independent agencies since 1993. Conducted annually by the Big “I” and Reagan Consulting, the study reveals how top-performing agencies operate—offering actionable insights and tools you can use to grow, lead, and thrive.
Ready to turn data into action? Here’s how to get started!
- Benchmark your performance. Start with a comprehensive review of your agency’s numbers. Use the study to compare your results to top agencies in your revenue category and identify the most significant growth opportunity.
- Focus on what matters. You don’t have to do it all at once. Pick one or two metrics that matter to your goals and start tracking. Small improvements lead to big wins.
- Lead like a Best Practices Agency. The top agencies share key traits: they stay client-focused, empower their teams, build efficient systems, communicate a clear vision—and they make room for fun while doing it.
- Use the tools and resources. The annual study, webinars, comparison workbook, measurement metrics and self-diagnostic tool are all available to help you make the most of the Best Practices research. Watch this short video that shares how a Best Practices Agency uses the information in the report.
Fuel Your Agency’s Growth With Insights From Top Performers.
Resources.
About Reagan Consulting
Guide to Producer Contracts
Pathways to Agency Ownership
Is Cash Flow Killing Your Agency?
